Insights

What the network is learning about AI in practice

Interviews, case evidence, and analysis from the practitioners who answer briefs inside Pluris. Every piece comes from work that shipped.

Why Most AI Spending Never Reaches the P&L | Jimmy Bijlani, AI Momentum Partners

Jimmy Bijlani, founder & CEO of AI Momentum Partners, joins Stu Willson to explain why so much AI spend never reaches the P&L. Covers the rule of 60, who should own AI, how adoption metrics hide a structural zero, and one automation that produced about $700K in NPV on software the client already owned.

Founder & CEO, AI Momentum Partners

also new

this month

Case studies

Two-Hour Rabbit Hole → 15-Minute Landing Page Win

Stuart Willson

Article

Why AI Forecasting Fails More Than It Works—And Why You Should Try Anyway

Anna Tiomina

Article

🚀 601 AI Use Cases from Google, Distilled into 25 Practical SMB Strategies

Stuart Willson

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Case studies from the network, in your inbox each Tuesday.

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Why Most AI Spending Never Reaches the P&L | Jimmy Bijlani, AI Momentum Partners

Founder & CEO, AI Momentum Partners

AI Won't Break Private Equity, It'll Sort It | Doyl Burkett, Integrity Growth Partners

Doyl Burkett, Managing Partner of Integrity Growth Partners

Managing Partner & Founder, Integrity Growth Partners

Why Most 'Data-Driven' Companies Are Fooling Themselves | Alex Lirtsman, CorralData

Founder & CEO, CorralData

The Rebuild Moment: Why Most SaaS CEOs Are Sequencing AI Wrong | Tom Scott, Wrike

Why You Can't Vibecode Portfolio Monitoring — Yann Magnan & Joe Zein on AI in Private Equity

Co-Founder & CTO, Soal Labs

Why 'Sprinkling AI' Is Both a Green Flag and a Red Flag | Jonathan Hansing, Wallabi

Jonathan Hansing

Co-Founder @ Wallabi

How to Operationalize AI: 32 Kickstarts, One Consistent Pattern | Justin Massa & Jason Rubinstein

Partner & Co-Founder @ Remix Partners

Why 97% of AI Projects Fail in the Middle Market (And How to Fix It in 1 Week)

Co-Founder @ Synopsis

February 17, 2026

How AI Caught What Bonuses, Training, and Pay Raises Couldn't Fix

CEO & Founder, The AI Lab

February 10, 2026

How Sunrun Found $80M in Hidden Costs by Finally Understanding Its Data

Co-Founder & CEO at Parable

January 12, 2026

Stop Buying AI Slop: How Mid-Market Companies Actually Get ROI from AI

Arman Hezarkhani

Co-founder & Managing Partner

January 5, 2026

How Smart AI Guardrails Unlock Faster Growth (Without Killing Innovation)

November 24, 2025

How AI Cut a 3-Hour Workflow to 10 Minutes for a Home Restoration Company

Jack Weissenberger

Co-founder & CTO

November 19, 2025

How Marble’s AI Clones Uncovered 40% Redundant Work. And Saved 250+ Hours/Month

November 10, 2025

How Tau9 Labs Helped a Manufacturer Cut Quoting Time from Hours to Seconds — and Double Win Rates

Co-founder & President

November 3, 2025

From Playtime to Production: How Every Builds AI That Teams Actually Use

Natalia Quintero

Consulting Partner

October 27, 2025

From POC to 7-Figure ARR in 6 Months: Bonsai Labs’ AI Playbook for PE-Backed Companies

Csongor Barabasi

October 23, 2025

How BlueLabel’s 6-Step SPRINT Framework Turns AI Pilots Into Profitable Workflows

Jordan Gurrieri

Co-founder & CEO

October 20, 2025

How to Turn AI Experiments into Enterprise Systems—Lessons from 300+ Deployments

Jordan Gurrieri

Co-founder & CEO

October 14, 2025

How AI Gave a Private Credit Firm 50% More Deal Capacity — Without Hiring

Co-Founder & CEO

October 9, 2025

From Idea to MVP in One Week: AI Product Building for Small Teams

Caralanay Cameron

October 7, 2025

Turn AI from a Tool You Rent into an Asset You Control

September 30, 2025

Case Study: How a Manufacturer Saved $500K by Automating Finance Data

September 26, 2025

The CFO’s AI Playbook: How to Save $500K+ by Fixing Finance Data Flows

September 21, 2025

AI That Actually Gets Used: How Casper Studios Cut Hedge Fund Research Time by 80%

September 17, 2025

Case Study: How a PE-Backed E-Commerce Company Cut Costs by 84% with AI Instead of BPO

CEO & Co-Founder

September 15, 2025

AI Red & Green Flags in M&A: What PE Firms Must Watch

CEO & Co-Founder

September 15, 2025

84% Cost Savings & 30-Second Turnarounds: The PE Playbook for Production-Grade AI

CEO & Co-Founder

September 1, 2025

The Growth Edge: A Faster Path to AI-Enabled Product Innovation

Gregor Mittersinker

Visionary Product Designer | Driving Transformational Change for Good | Passionate about Product Market Fit | Founder Loft | Regulated Markets | UX, ME, ID

September 8, 2025

Cut ERP Time by 75%: How AI is Transforming Manufacturing & Construction

Turgut Jabbarli

September 5, 2025

The Great Transition: 5 Human Skills Every Leader Needs in 2025

August 29, 2025

How AI Unlocked Millions in Hidden Deal Value for a Media Company

Alex Brownstein

August 20, 2025

Case Study: A Park Ranger Built a GPT That Writes Federal SOWs (In an Hour)

Stanford Adjunct Professor of AI & Design Thinking | Keynote on AI, Innovation, and Creativity | Co-Host of "Beyond the Prompt" a Top 1% AI Podcast | Co-Author of "Ideaflow: The Only Business Metric That Matters"

August 17, 2025

Ban “Do Nothing”: The 10-Experiment Rule for AI Adoption

Stanford Adjunct Professor of AI & Design Thinking | Keynote on AI, Innovation, and Creativity | Co-Host of "Beyond the Prompt" a Top 1% AI Podcast | Co-Author of "Ideaflow: The Only Business Metric That Matters"

August 15, 2025

How I Use AI to Stress-Test Tough Talks (HR Loved the Result)

Stanford Adjunct Professor of AI & Design Thinking | Keynote on AI, Innovation, and Creativity | Co-Host of "Beyond the Prompt" a Top 1% AI Podcast | Co-Author of "Ideaflow: The Only Business Metric That Matters"

Turning Unique IP Into Scalable AI Products: A Real Case Study

Daniel Ostrower

Founder & Managing Partner

Case Study: How AI Cut Hiring Time by 60% in a Healthcare Company

Operating Partner, AI

How AI Helped an SMB Healthcare Firm Accelerate Hiring by 50%, Boosting Revenue & Profits

Operating Partner, AI

The 2-Month AI Transformation: How Private Equity Firms Drive Immediate EBITDA Impact (Amrit Saxena)

Building Just Curious, an AI-focused platform designed to help business leaders explore the possibilities of artificial intelligence and connect directly with the AI experts who can bring AI projects to life.

How AI Helped an Eyewear Brand Reduce Rx Verification Time by 95%, Cutting Costs & Growing Revenue

The Future of Work Isn't Human vs. AI - It's Human + AI

Melania Calinescu

How an Equipment Rental Company Cut Customer Service Time by 50% Using AI Agents | Case Study

Chief Strategy Officer

How SMBs Can Free Up 35% of Owner Time Using AI Agents

Chief Strategy Officer

How a Private Equity Firm Avoided a $2M AI Mistake: The Due Diligence Playbook That Actually Works (Melania Calinescu)

Building Just Curious, an AI-focused platform designed to help business leaders explore the possibilities of artificial intelligence and connect directly with the AI experts who can bring AI projects to life.

Beyond Time Saved: How to Calculate AI ROI That Actually Matters (Nicole Castillo)

Building Just Curious, an AI-focused platform designed to help business leaders explore the possibilities of artificial intelligence and connect directly with the AI experts who can bring AI projects to life.

The 80/20 AI Rule: Why "Good Enough" Solutions Beat Custom Every Time (Nicole Castillo)

Building Just Curious, an AI-focused platform designed to help business leaders explore the possibilities of artificial intelligence and connect directly with the AI experts who can bring AI projects to life.

The 10-Minute Vendor Reality Check: Stop Wasting Time on Generic AI Demos (Nicole Castillo)

Building Just Curious, an AI-focused platform designed to help business leaders explore the possibilities of artificial intelligence and connect directly with the AI experts who can bring AI projects to life.

Identifying Effective AI Use Cases: Advice from News Corp’s Nicole Castillo

Nicole Castillo

VP of Special Products

How to Build AI Strategy Without Herding Cats

Nicole Castillo

VP of Special Products

How UserTesting Drove AI Adoption: A Four-Part Deep Dive

Building Just Curious, an AI-focused platform designed to help business leaders explore the possibilities of artificial intelligence and connect directly with the AI experts who can bring AI projects to life.

How to Measure and Maximize AI ROI: Insights from UserTesting's Michael Domanic

Michael Domanic

Head of Generative AI Business Strategy

Start With Friction: The Smarter Way to Bring AI Into Your Work

Andrea J Miller

AI Strategy + Human-Centered Change | AI Training, Leadership Coaching, & Consulting for Leaders Navigating Disruption

AI overwhelm is killing your career.

Andrea J Miller

AI Strategy + Human-Centered Change | AI Training, Leadership Coaching, & Consulting for Leaders Navigating Disruption

In the Age of AI, Clarity Is Your Real Power

Andrea J Miller

AI Strategy + Human-Centered Change | AI Training, Leadership Coaching, & Consulting for Leaders Navigating Disruption

4 Essential Qualities of an Effective AI Leader | Michael Domanic's Advice

Michael Domanic

Head of Generative AI Business Strategy

How to Measure and Maximize AI ROI: Insights from UserTesting's Michael Domanic

Michael Domanic

Head of Generative AI Business Strategy

Picking a Model Family

Partner & Co-Founder @ Remix Partners

Smart Customer Service

Partner & Co-Founder @ Remix Partners

Intelligent Hiring

Partner & Co-Founder @ Remix Partners

Competitive Intelligence

Partner & Co-Founder @ Remix Partners

Top-Down, Bottom-Up: How UserTesting Drove AI Adoption

Michael Domanic

Head of Generative AI Business Strategy

AI Due Diligence: Uncovering Hidden Risks Before You Invest

Melania Calinescu

Reducing Downtime in Wind Power Plants with AI: A Case Study by Jozef Petro

Co-Founder & CEO at Sudolabs | Forbes 30 under 30 | Deloitte Fast 50

Stop Random AI Experiments: Unlock True Value with Strategic Prioritization

Juan Alfageme Puga

AI Strategy Consultant

Automating Luxury Fashion Sourcing with AI: How Gab Waller Scaled Her Business

Founder & CEO @ Headstart

Two-Hour Rabbit Hole → 15-Minute Landing Page Win

Building Just Curious, an AI-focused platform designed to help business leaders explore the possibilities of artificial intelligence and connect directly with the AI experts who can bring AI projects to life.

Why AI Forecasting Fails More Than It Works—And Why You Should Try Anyway

AI Consultant & Trainer | Helping Finance Teams and Expert-Led Firms Implement AI Securely, Strategically, and with Confidence. | AI-Powered CFO | Author & Speaker

🚀 601 AI Use Cases from Google, Distilled into 25 Practical SMB Strategies

Building Just Curious, an AI-focused platform designed to help business leaders explore the possibilities of artificial intelligence and connect directly with the AI experts who can bring AI projects to life.

AI Copyright Wars: The Battle for Creative Control

🌐 Chief AI Officer | 🚀 Executive Advisor AI | 🎯 Fractional Head of AI | 🤖 AI Instructor & Coach | 💡 Helping Businesses Turn AI Aspiration into Results with Practical Solutions | 🏢 Ex-Sky, BBC & HP

How to Prompt Like a Pro (Even If You May Think You Hate AI)

Andrea J Miller

AI Strategy + Human-Centered Change | AI Training, Leadership Coaching, & Consulting for Leaders Navigating Disruption

The Leadership Skill I Didn’t Expect to Learn from AI

Andrea J Miller

AI Strategy + Human-Centered Change | AI Training, Leadership Coaching, & Consulting for Leaders Navigating Disruption

How Synthetic Consumers Accelerate Product Development with AI | 5-Minute Breakdown

Managing Director, Applied AI

How AI Compresses Innovation Cycles from 6 Months to Just Days

Managing Director, Applied AI

From 6 Weeks to 7 Days: How AI Revolutionized a Costly Workflow

Follow me for AI and marketing insights 🔥 Scale Smarter With AI-Powered Marketing | Award Winning Brand Strategist | AI Expert | Fusing data-driven insights with creativity

Launch Real Products in Weeks: How AI Changes the Game

Founder & CEO @ Headstart

Agentic Protocols: Cutting Through the Noise

Travis Frisinger

Technical Director of AI

Top-Down or Bottom-Up? Building AI Culture That Works

AI Consultant & Trainer | Helping Finance Teams and Expert-Led Firms Implement AI Securely, Strategically, and with Confidence. | AI-Powered CFO | Author & Speaker

How 30+ GPTs Saved a $40B Private Equity Firm Millions

Head of Studio & Consulting @Every

Escaping AI Pilot Purgatory: How to Achieve Real Business Impact

AI Change Catalyst | AI Adoption Strategies | Business & Operational Transformation thru AI | OCM | Organizational Change Management

Jump Into the AI Pool: Mastering Storytelling with AI

Co-Founder of Machine Cinema / AI, XR, Media Strategy & Development/ xA&E xVice xAnonymous Content

Stop Automating, Start Experimenting: How AI Drives True Innovation

Jenny Nicholson

Making Magic with Machines | ⚔️ Queen of Swords ⚔️ | Movement Strategy | Brilliant Failures

Stop Drowning in Data: Use AI for Deep Research and Actionable Insights

Founder - Mathison.ai

Stop Ignoring 'Shadow AI': How Employees Secretly Drive Innovation

Head of AI Innovation

🚀 “A single prompt eliminated a 17-step workflow.”

AI Change Catalyst | AI Adoption Strategies | Business & Operational Transformation thru AI | OCM | Organizational Change Management

Why Every Leader Needs a Thought Partner—Even if It’s Not Human

Andrea J Miller

AI Strategy + Human-Centered Change | AI Training, Leadership Coaching, & Consulting for Leaders Navigating Disruption

What to Focus on in the Age of AI: A Guide for Professionals

🌐 Chief AI Officer | 🚀 Executive Advisor AI | 🎯 Fractional Head of AI | 🤖 AI Instructor & Coach | 💡 Helping Businesses Turn AI Aspiration into Results with Practical Solutions | 🏢 Ex-Sky, BBC & HP

How to Work, Hire, and Lead in an AI-First World

Follow me for AI and marketing insights 🔥 Scale Smarter With AI-Powered Marketing | Award Winning Brand Strategist | AI Expert | Fusing data-driven insights with creativity

How to Build AI Controls for High-Stakes Workflows

AI Consultant & Trainer | Helping Finance Teams and Expert-Led Firms Implement AI Securely, Strategically, and with Confidence. | AI-Powered CFO | Author & Speaker

Stop Guessing, Start Measuring: How AI Proves Marketing ROI

Director, AI Hub for Business | University of Wisconsin | Ex-Google Executive | Kellogg MBA | AI Advisor | Keynote Speaker | Board Member | Mentor

Get Out of AI Chaos: How Product Teams Can Adopt AI Effectively

Product Leadership Coach & Educator | Helping Product Teams Master AI & Strategic Leadership | 20+ Years Product Experience | Adjunct Professor of Strategy

From AI Hype to Real Results: How Startups Scale Successfully

Head of AI @ Lazer Technologies | Ex-Founder & COO, Surf (acquired) | Canada’s Young Entrepreneur of the Year

How AI Enabled One Team to Go 80% Faster and Slash Outsourcing by 90%

Follow me for AI and marketing insights 🔥 Scale Smarter With AI-Powered Marketing | Award Winning Brand Strategist | AI Expert | Fusing data-driven insights with creativity

Transform Your Creative Process: How AI Accelerates Idea Generation

Co-Founder of Machine Cinema / AI, XR, Media Strategy & Development/ xA&E xVice xAnonymous Content

How Ashley Gross Slashed a Marketing Org's Campaign Prep from 90 Days to 45 Minutes with AI

AI Strategies to Grow Your Business | Featured in Forbes | AI Consulting, Courses & Keynotes ➤ @theashleygross

Why Playing It Safe Is the Riskiest Move in 2025

Andrea J Miller

AI Strategy + Human-Centered Change | AI Training, Leadership Coaching, & Consulting for Leaders Navigating Disruption

Building an AI Coding Assistant with No Internet Access

Travis Frisinger

Technical Director of AI

The clean data myth.

Partner & Co-Founder @ Remix Partners

Most people miss the point of generative AI.

Partner & Co-Founder @ Remix Partners

The AI Risks You’re Overlooking. And Why They Could Cost Your Job

Follow me for AI and marketing insights 🔥 Scale Smarter With AI-Powered Marketing | Award Winning Brand Strategist | AI Expert | Fusing data-driven insights with creativity

The Generalist Advantage: How AI Is Transforming Career Versatility

🌐 Chief AI Officer | 🚀 Executive Advisor AI | 🎯 Fractional Head of AI | 🤖 AI Instructor & Coach | 💡 Helping Businesses Turn AI Aspiration into Results with Practical Solutions | 🏢 Ex-Sky, BBC & HP

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