Jimmy Bijlani, founder and CEO of AI Momentum Partners, joins Stu Willson to explain why so much AI spend never reaches the P&L. He works almost entirely with PE-backed companies, underwriting the AI opportunity against the P&L before anyone spends a cent, then staying in the building to deliver the margin. The conversation covers why "AI adoption" is a feeling not a number, the shift from the rule of 40 to the rule of 60, who should actually own AI, why adoption metrics can hide a structural zero, and how one automation on software the client already owned produced about $700K in NPV.