Lacoste's data was fragmented across multiple online channels and platforms. Without a comprehensive view of its online operations, the brand struggled to make informed decisions and optimize its marketing strategies.
CorralData integrated all of Lacoste's online data sources into a single unified platform using pre-built integrations. AI-powered analytics delivered real-time reporting and streamlined optimization across channels.
CorralData unified sources including Google Analytics, Salesforce Marketing Cloud, and Facebook Ads, using GA and GA4 data blending, attribution analysis, and item analysis. Teams tracked LTV:CAC by first product and first campaign, plus cross-sells by product.
Global consumer brands running fragmented multi-channel e-commerce that need unified attribution and real-time marketing optimization.
CorralData unified Lacoste's fragmented online channels — Google Analytics, Salesforce Marketing Cloud, and Facebook Ads — into one platform with GA/GA4 data blending and attribution analysis, giving a single view of e-commerce that lowered acquisition cost and lifted marketing ROI.
The experts used CorralData's platform with GA and GA4 data blending, attribution analysis, and item analysis, connecting Google Analytics, Salesforce Marketing Cloud, and Facebook Ads through pre-built integrations for real-time reporting.
Lacoste gained a unified view of its global online operations, reduced customer acquisition costs, improved retention and online sales growth, and saw a significant increase in marketing ROI. The specific ROI figure was not disclosed.
The source does not give a specific timeline. CorralData connects sources through pre-built integrations, so unified reporting comes online without a lengthy custom build.
Global consumer brands running fragmented multi-channel e-commerce that need unified attribution and real-time marketing optimization.
