Matt Seitz, Director of the AI Hub for Business at the University of Wisconsin, shares actionable insights on how AI can transform marketing by clearly demonstrating ROI. Drawing from his experience at Google and advising Fortune 500 companies, Matt tackles AI skepticism, highlights strategies for balancing automation with brand identity, and emphasizes the need for marketers to gain hands-on experience with AI tools. Discover practical methods to measure the true impact of AI on your marketing investments and learn how marketing roles might evolve in an AI-driven future.

Key Takeaways:
Why marketers need AI to stay competitive.
Overcoming skepticism by demystifying AI’s practical applications.
Using AI to provide clear, measurable outcomes for marketing ROI.
Strategies for balancing automation and brand strategy.
Preparing for the evolving future of marketing roles.

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Chapters:
00:00 Introduction to AI in Business
03:06 The Role of the AI Hub
06:40 Skepticism and Misconceptions in AI
09:51 Balancing Automation and Brand Strategy
15:04 Advising Fortune 500 Companies on AI
20:43 Measuring AI Impact in Marketing
23:03 Making AI Accessible for Business Leaders
25:44 Lessons Learned in AI Implementation
29:12 The Future of Jobs in Marketing with AI