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July 21, 2025

How AI Helped an SMB Healthcare Firm Accelerate Hiring by 50%, Boosting Revenue & Profits

Proof of Work — Episode 097
Why Most AI Spending Never Reaches the P&L
Jimmy Bijlani, AI Momentum Partners
00:00
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Cass Mao, founder of Bonsai Labs, reveals how small and medium-sized businesses (SMBs) can harness AI and automation to transform operations, enhance efficiency, and significantly boost revenue. Cass shares practical guidance on identifying effective automation opportunities, building internal AI capabilities, and calculating clear ROI from automation investments. Through a compelling healthcare case study, Cass illustrates how Bonsai Labs streamlined hiring processes, reducing recruitment time by 50%, and directly increasing revenue.

Chapters:
00:00 - Introduction to Bonsai Labs and Cass Mao
01:30 - Transitioning to SMBs and the Role of AI
03:16 - The Importance of AI for SMBs
04:06 - Identifying Automation Opportunities
05:52 - The Process of Identifying Workflows
07:52 - Common Workflows and Automation Surfaces
10:10 - Shifting Mindsets: From Buying to Building AI Products
14:37 - Building Internal Capability for AI
17:22 - Calculating ROI for Automation Projects
19:34 - Case Study: Healthcare Hiring Automation (50% Faster)
21:50 - Streamlining Recruitment Processes
28:43 - Automation in Service Businesses
35:07 - The Future of AI and Business Transformation

Keywords:
AI, automation, SMBs, Bonsai Labs, Cass Mao, business transformation, deep tech, venture capital, operational efficiency, case studies

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