The Netflix and Doritos campaign designed the experience around a phone call, a nostalgic 1980s telethon that fit the show's world. Behind the line, a real-time generative voice-AI system produced unscripted, in-character conversations, so every fan got a different exchange rather than a canned recording, while capturing fan voice messages during calls. It launched with zero defects and fielded more than 400,000 calls.

The activation used real-time generative voice AI combined with conversational AI to hold unscripted, in-character conversations at scale, staying on-brand and handling high call concurrency.

The real-time voice AI handled 400,000+ fan calls and captured 70,000+ voice messages, and launched with zero defects at campaign scale.

The engagement ran in the 2–4 month range.

Entertainment, CPG, and consumer brands wanting an interactive, on-brand activation that scales, where conversational voice AI turns a campaign into a participatory experience rather than a passive ad.